In beauty photography, products may be the stars—but the models bring them to life. From a close-up of glowing skin to a swipe of lipstick in motion, every successful beauty product shoot relies on the synergy between photographer and model. As a beauty photographer in Los Angeles, I’ve worked with models of all skin tones, textures, and identities—and the one constant? Trust.

Whether I’m capturing skincare photography, cosmetics photography, or a commercial video for a beauty brand, working with models is where the story truly unfolds. In this blog, I’ll walk you through how I approach beauty shoots with models—from casting and prep to direction and final results.

1. Casting with Intention
The casting process is where visual storytelling begins. I work closely with clients to understand their brand values—especially around diversity, representation, and audience connection. As a Los Angeles beauty photographer, I’ve had the privilege of casting models of all ages, skin types, and ethnicities for everything from indie skincare lines to large-scale cosmetics campaigns.

Great beauty shoots often rely on subtle expressions, natural features, and chemistry between the product and the person. Choosing models who resonate with the brand’s ethos makes every image feel authentic.

2. Prepping for Natural Looks
Whether the focus is skincare product photography or beauty product videography, I lean into a “real skin” philosophy. This means working with makeup artists who understand nuance—how to enhance rather than mask, how to let freckles, pores, and texture shine through.

In a recent cosmetics commercial video, we focused on close-ups of the model’s lips and eyes. The key was letting the product show up on skin that looked alive—not overly retouched. The prep included minimal foundation, controlled lighting, and open conversations with the model about what made them feel confident.

3. Creating Comfort On Set
Comfort leads to confidence. As a beauty photographer and commercial photographer in Los Angeles, I see myself as a collaborator. It’s not about commanding, it’s about encouraging. I take time to brief the models, explain the intention behind each shot, and create a relaxed environment where feedback is welcome.

This is especially critical during beauty product shoots that involve tight crops on the face or motion-based direction. For example, in a beauty product video shoot, the subtle flick of hair or blink of an eye can elevate a clip—if the model feels safe and connected.

4. Directing with Precision and Play
Each model brings something different to the table. Some are seasoned pros used to beauty in motion studio setups, others are newer talent just beginning their journey. My direction adapts based on their comfort, but always centers on clarity.

In skincare photography, I might direct micro-movements to capture the perfect light on cheekbones or jawline. In cosmetic photography, timing a product swipe or lip application just right takes practice—and patience. I’ll often shoot multiple takes, offering feedback in between, while playing music to keep the energy fresh.

5. Capturing What’s Real
Authenticity is everything. I avoid excessive posing or artificial expression. My aim is to catch moments that feel honest: a slight smile, a reflective gaze, a natural hand placement. It’s those in-between moments that clients love—and that audiences connect with.

As a beauty product photographer and cosmetic photographer, I use tools like diffused lighting, medium focal length lenses, and minimal retouching to preserve realism. Even in high-glam campaigns, the person in front of the camera always comes first.

6. Shooting for Both Still and Motion
In many campaigns, I’m not just shooting stills—I’m also directing cosmetics commercial video content. This dual role means I coach models on how to move naturally, when to pause, and how to hit marks for motion capture.

For instance, a beauty product videography session may involve subtle choreography: a serum drop here, a head turn there, all choreographed to music or beats per minute. With practice and mutual respect, we create magic.

7. Reviewing Together
After the shoot, I often review select frames or clips with the model—especially if they’re new. It’s important they feel seen, respected, and excited about how they look. This creates long-lasting collaborations and better outcomes for everyone.

Conclusion: Collaboration Is Key

Working with models is not just a technical process—it’s a deeply human one. Whether I’m focused on beauty product photography, cosmetics photography, or skincare product photography, my goal is to make the model feel empowered so the product shines through them, not in spite of them.

In a world where filters dominate, it’s refreshing—and essential—to return to what’s real. And in my studio in Los Angeles, that authenticity is the heart of every image and every frame.

If you’re building a beauty brand that values connection, inclusivity, and truth in representation, I’d love to help you bring that to life.