Shan is an Asian-American Photographer / Director.

Hi, I'm Shan. I'm a beauty and lifestyle photographer and director based in Los Angeles, and I make real skin look like the best ad for the product.

I work with skin-first beauty brands to create campaign, PDP, and social content that shows true texture on every shade and age. As an AAPI creative, I've always put representation at the heart of my work. Beauty isn't one thing, and the images we put into the world shape how people see themselves. So I cast and light for every culture, age, and skin texture, and I keep the retouching honest.

Over 9+ years, I've learned that great images start long before the camera comes out. I take projects from brief to delivery: treatments, mood boards, casting, crew, locations, budgets, and post. 

On set, I keep things calm, clear, and collaborative, so talent, crew, and clients can all bring their best. A stress-free set isn't just good vibes. It's how we get the best performances and the best images.

Sustainability in beauty matters to me too, and I especially love partnering with environmentally conscious brands.

If you're working on something new, I'd love to hear about it. Let's create something beautiful together.