In beauty photography, capturing the right expression on a model can be the difference between an image that simply looks good and one that resonates deeply with audiences. As a Los Angeles-based beauty photographer, I’ve come to understand how powerful authentic expressions are in creating beauty campaigns that tell a story and connect emotionally with viewers.

Expression is everything in model photography, especially when working with beauty brands. The subtle lift of a brow, a soft smile, or an intense gaze can transform a campaign’s message and bring out the unique character of a brand. When a model’s expression feels real, it makes the beauty photography feel more relatable, which is essential in today’s market where consumers crave authenticity. As an advertising photographer, I work closely with models to bring out those genuine emotions that make the product feel accessible and desirable.

The art of model photography involves directing and guiding models to bring out their best, while also allowing space for their personalities to shine. In commercial photography, especially in Los Angeles’s competitive beauty industry, it’s crucial to convey emotion that aligns with the brand’s story. My approach often includes setting a relaxed, comfortable atmosphere on set, ensuring that models feel at ease. In turn, this helps to capture natural expressions that resonate with audiences. By incorporating these authentic expressions into skin care photography or product photography, brands can portray a realistic, appealing image that consumers trust.

On-figure photography, in particular, benefits significantly from the right expressions. When viewers see models with expressions they can relate to, it builds a sense of connection, making the product feel approachable and real. Whether it’s through still life photography or on-figure shots, the aim is to create visuals that don’t just highlight the product but tell a story through the model’s expression. As a commercial photographer, I’ve found that understanding a brand’s identity and aligning it with the right expression can make all the difference in a successful campaign.

Advertising photography plays a crucial role in this shift towards real beauty standards. As an advertising photographer, you have the power to challenge outdated norms and influence how beauty is perceived in the broader culture. By focusing on authenticity and embracing the natural characteristics of your subjects, you help to promote a more diverse and inclusive standard of beauty. This approach not only aligns with current consumer demands but also contributes to a larger movement towards body positivity and self-love.

In Los Angeles, where beauty photography often sets trends, expressions are central to the campaign’s narrative. Whether capturing joy, serenity, or intensity, each expression speaks volumes, impacting how the product is perceived. By focusing on authentic expressions, beauty campaigns can achieve a deeper connection with their audience and create a lasting impression.